The Better Business Bureau Institute for Marketplace Trust (BBB Institute) is the 501(c)(3) educational foundation of the Better Business Bureau (BBB). BBB Institute works with local BBBs across North America to deliver programs that foster a trusted marketplace by:

• Empowering consumers to take control of their purchasing decisions and avoid falling prey to scams.
• Helping businesses be better by delivering excellent service with integrity, and becoming integral stakeholders in their communities.
• Publishing research that provides critical insights for the public, and informs how we develop and deliver our programs.