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BBB Institute for Marketplace Trust launched a new program with six participating BBBs in the U.S. and Canada to validate and spotlight the growing sector of purpose-driven businesses incorporating social impact into their business plans.

The BBB4Good program enables purpose-driven businesses to become “BBB4Good Verified” by vetting their social good activities with BBB.   BBB4Good builds upon BBB Accreditation by elevating businesses that act ethically and incorporate a higher purpose into their mission, positively impacting their communities through the power of business. 

How does it work?

The program empowers people to choose businesses that are creating value in their communities and have their dollars impact causes they care about. BBB4Good Verified Businesses are BBB Accredited Businesses that have been vetted against both the BBB4Good Standards and the BBB Standards for Trust. BBB4Good Standards are as follows: higher purpose, community engagement, authentic marketing, and social and/or environmental impact substantiation. BBB Accredited Businesses must build trust by advertising honestly, telling the truth, honoring promises, safeguarding privacy, and embodying integrity.

A list of purpose-driven businesses can be found on the website. BBB4Good Verified Businesses will display the BBB4Good Trustmark.

Businesses interested in BBB4Good Verification can apply on the BBB4Good website.