What Is the Corporate Trust Council?

The Corporate Trust Council is a coalition of select companies that have joined with BBB Institute to foster a marketplace that is trustworthy and accessible for all by providing their expertise, resources, and funding support.

The Corporate Trust Council seeks to:

  • Build a community of better businesses by establishing best practices and delivering educational resources.
  • Identify new threats to a trustworthy marketplace and create strategies to address them.
  • Deliver programs, resources, and tools to protect consumers and build trust between consumers and businesses in the marketplace.


Corporate Trust Council members include:

                             CTC joint logos with line 

Corporate Trust Council initiatives:

  • BBB and Facebook partnered on a holiday consumer education campaign during the 2020 holiday season. The purpose of the campaign was to spread critical information to help consumers avoid losing money to scams.
  • Amazon and Capital One partnered with BBB Institute to build an upgraded BBB Scam Tracker; the new platform will be released in November 2022. The new BBB Scam Tracker includes a guided reporting experience, a mobile-first focus, an improved search functionality, and updated back-end technology that enables the organization to share data with fraud-fighting partners.


Corporate Trust Council benefits:

  • Be part of a group of companies that contribute to strategic discussions about how to build trust in the marketplace and keep consumers safe.
  • Get a preview of BBB Institute’s research findings before the reports are published for the general public.
  • Receive and distribute co-branded consumer education information to your customers to help protect them and demonstrate your company has joined the fight against scammers.
  • Gain access to the first opportunities to sponsor BBB Institute research, new technology solutions, and other trust-building initiatives.


How To Get Involved:

BBB Institute seeks partners in the corporate sector that share our passion for fostering a marketplace that is trustworthy and accessible for all. Please contact Joan Giovanni at [email protected] for more information.