Revised June 1, 2019

Inbound Links

The International Association of Better Business Bureaus, separately incorporated Better Business Bureau organizations in the United States, Canada and Mexico, and the BBB Institute for Marketplace Trust, (collectively "BBB") welcome the opportunity for third parties to link to the following websites, so long as the links are used in accordance with the terms and conditions of this Policy:

  • bbb.org; and
  • bbbmarketplacetrust.org 

Terms and Conditions

Third parties may link to our home page, publications, educational or consumer information, business profiles, and/ or to other website information so long as the link:

(a) is not in any way misleading;

(b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products, services or membership;

(c) appears without the use of any confusingly similar logo or border around the content;

(d) correctly uses the name "Better Business Bureau", "BBB", "BBB Institute for Marketplace Trust", or "International Association of Better Business Bureaus";

(e) uses the uniform resource locator ("URL") being linked to or any other description of the IABBB or BBB website or material being linked to that makes sense within the context and format of content on the linking party’s site; and

(f) does not reflect unfavorably on BBB (organizations representing inherently suspect types of businesses, such as work-at-home opportunities, are considered unfavorable and shall not be allowed to link).

The BBB Accredited Business Seal (the "Seal") is designed to provide BBB Accredited Businesses with links from their web pages, and those where they advertise, to their BBB Business Profile. Such use is under license and approval by BBB. Non-accredited businesses are strictly prohibited from using the Seal to link to their BBB Business Profile.  To obtain information about how to become accredited by BBB, please visit us online at http://www.bbb.org.

Any organization on which BBB reports may, as part of its social media marketing, use the BBB Social Media button to link to its BBB Profile, as long as the link does not in the sole judgment of BBB reflect unfavorably on the BBB (organizations representing inherently suspect types of businesses, such as work-at-home opportunities are considered unfavorable and shall not be allowed to use the icon.) It may only be used in the size given and in the context of other social media links.


Outbound Links

From time to time, BBB may, with permission from the site owner, decide to link to websites that we determine may be of interest to our visitors. These websites may offer educational, governmental or other resources or may be owned or controlled by other third parties.

BBB is not responsible for the content of any linked site, any link(s) contained in any linked site, or any changes or updates to the information contained in such sites. We provide links to third party sites only as a convenience and the inclusion of any such link on our site does not imply our endorsement of either the site, the organization operating such site, or any products or services of that organization. A visit to any site or page from our website via any such link is done entirely at your own risk.

We strongly recommend reading any Standard Terms and Conditions, Privacy Policy, Disclaimers or other notifications that may be found on any such third party websites. Under no circumstances will we be held responsible or liable, directly or indirectly, for any loss or damage that is caused or alleged to have been caused in connection with the use of, or reliance on, any content, goods or services available on any site not under the direct control of BBB.