Data & Research

As a non-partisan, neutral organization, BBB Institute is able to produce research that provides fresh insights into the scam landscape. Using data pulled from BBB Scam Tracker and other sources, we provide fresh insights by identifying the latest tactics used by scammers, creating data-driven consumer and business education materials and programs, and sharing our findings with law enforcement. 

  • Timely, crowdsourced data.
  • Reports verified by local BBBs.
  • Neutral, non-partisan organization.
  • Insights translated into consumer education and awareness programs.
  • Findings shared with law enforcement.

 

Published Reports


Our BBB Scam Tracker Risk Report provides groundbreaking insights built from BBB Scam Tracker data. The Risk Report was the first research report to introduce the Risk Index, a new three-dimensional measure of scam risk based on exposure, susceptibility and monetary loss. DOWNLOAD RESEARCH

 

 

In our seminal study, Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education, BBB Institute surveyed consumers in the United States and Canada to identify the stereotypes and misperceptions around scam victimization that are a barrier to effective outreach to at-risk populations. DOWNLOAD RESEARCH

 

 

In our latest research project with the Council of Better Business Bureaus, Scams and Your Small Business, we used survey data and Scam Tracker data to provide insights on scams targeting small businesses. DOWNLOAD RESEARCH

 

 

 

Key Findings

  • Riskiest scams of 2018: Employment Scams, followed by Online Purchase Scams, Fake Check/Money Order Scams, Home Improvement and Advance Fee Loan Scams. (Source: 2018 BBB Scam TrackerSM Risk Report)
  • 2018 riskiest scams for ages 18-24, 25-34 and 45-54: Employment Scams (Source: 2018 BBB Scam TrackerSM Risk Report)
  • 2018 riskiest scams for students: Employment Scams (Source: 2018 BBB Scam TrackerSM Risk Report)
  • 2018 riskiest scams for the military: Employment Scams (Source: 2018 BBB Scam TrackerSM Risk Report)
  • 2018 most impersonated organization: IRS (Source: 2018 BBB Scam TrackerSM Risk Report)
  • Top misperception: Contrary to widely held beliefs, millennials, rather than seniors, are most likely to have been scammed. Seniors, on the other hand, are more likely to lose more money. (Source: Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education)
  • Top Riskiest Scam Targeted at Small Businesses: Bank/Credit Card Imposter Scams, followed by Directory Listing and Advertising Scams and Fake Invoice/Supplier Bill Scams. (Source: Scams and Your Small Business Report)

 

For additional information about specific scam types, check out the reports created by the BBB International Investigations Committee. These scam studies were conducted to give consumers and businesses a more in-depth understanding of how each specific scam works. Specifically, how scammers use social engineering and play on emotions to trick their victims.