Data & Research

As a non-partisan, neutral organization, BBB Institute is able to produce research that provides fresh insights into the scam landscape. Using data pulled from BBB Scam Tracker and other sources, we provide fresh insights by identifying the latest tactics used by scammers, creating data-driven consumer and business education materials and programs, and sharing our findings with law enforcement. 

  • Timely, crowdsourced data.
  • Reports verified by local BBBs.
  • Neutral, non-partisan organization.
  • Insights translated into consumer education and awareness programs.
  • Findings shared with law enforcement.

 

Published Reports

Our BBB Scam Tracker Annual Risk Report provides groundbreaking insights built from BBB Scam Tracker data. The Risk Report was the first research report to introduce the Risk Index, a new three-dimensional measure of scam risk based on exposure, susceptibility and monetary loss. DOWNLOAD RESEARCH

 

 

 

In our seminal study, Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education, BBB Institute surveyed consumers in the United States and Canada to identify the stereotypes and misperceptions around scam victimization that are a barrier to effective outreach to at-risk populations. DOWNLOAD RESEARCH

 

 

In our latest research project with the Council of Better Business Bureaus, Scams and Your Small Business, we used survey data and Scam Tracker data to provide insights on scams targeting small businesses. DOWNLOAD RESEARCH

 

 

 

Key Findings

  • Riskiest scams of 2017: Online Purchase Scams, followed by Investment Scams, Employment Scams and Advance Fee Loan Scams. (Source: 2017 BBB Scam Tracker Annual Risk Report)
  • 2017 riskiest scams for ages 25-34: Employment Scams (Source: 2017 BBB Scam Tracker Annual Risk Report)
  • 2017 riskiest scams for students: Employment Scams (Source: 2017 BBB Scam Tracker Annual Risk Report)
  • 2017 riskiest scams for the military: Employment Scams (Source: 2017 BBB Scam Tracker Annual Risk Report)
  • 2017 most impersonated organization: IRS (Source: 2017 BBB Scam Tracker Annual Risk Report)
  • Top misperception: Contrary to widely held beliefs, millennials, rather than seniors, are most likely to have been scammed. Seniors, on the other hand, are more likely to lose more money. (Source: Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education)
  • Top Riskiest Scam Targeted at Small Businesses: Bank/Credit Card Imposter Scams, followed by Directory Listing and Advertising Scams and Fake Invoice/Supplier Bill Scams. (Source: Scams and Your Small Business Report)