Data & Research
As a non-partisan, neutral organization, BBB Institute is able to produce research that provides fresh insights into the scam landscape. Using data pulled from BBB Scam Tracker and other sources, we provide fresh insights by identifying the latest tactics used by scammers, creating data-driven consumer and business education materials and programs, and sharing our findings with law enforcement.
- Timely, crowd-sourced data.
- Reports verified by local BBBs.
- Neutral, non-partisan organization.
- Insights translated into consumer education and awareness programs.
- Findings shared with law enforcement.
BBB Institute partners with universities and organizations to research marketplace trends using BBB data provided by consumers and small business owners.
Learn more about collaboration opportunities.
|Targeting Our Youth: How Scams are Impacting Ages 18-24
|We know from previous research that scams target people of all ages. However, the ways in which people engage with scammers and how they are impacted by scams can vary across different demographic groups. The BBB Institute for Marketplace Trust’s (BBB Institute) latest research report, Targeting our youth: How scams are impacting ages 18-24, takes a closer look at how this age group is being targeted and how they are impacted by scams.
The report uses data submitted by consumers to BBB Scam Tracker to shed light on how scams are being perpetrated, who is being targeted, which scams have the greatest impact and much more. The BBB Risk Index helps us better understand which scams pose the highest risk by looking at three factors: exposure, susceptibility, and monetary loss. The 2022 Canadian Risk Report provides a breakdown of the riskiest scams impacting Canadians in 2022.
|Start With Trust® Online: The 2022 Online Scams Report
This report analyzes scam types that are perpetrated online to provide new information about which tactics have the biggest impact on consumers and tips on how consumers can protect themselves from online fraud. The report also highlights new findings about online purchase and impersonation scams.
|2021 BBB Scam Tracker Risk Report
|The report uses data submitted by consumers to BBB Scam Tracker to shed light on how scams are being perpetrated, who is being targeted, which scams have the greatest impact and much more. The BBB Risk Index helps us better understand which scams pose the highest risk by looking at three factors: exposure, susceptibility, and monetary loss.
|2021 Online Purchase Scams Report
|Seeks to better understand the impact of online purchase scams and how people can find trusted online sources to make better buying decisions.
|Exposed to Scams: Can Challenging Consumers’ Beliefs Protect them from Fraud?
|A collaboration between BBB Institute, the FINRA Foundation, and the University of Minnesota, is based on in-depth, in-person interviews with 17 people and two scammers sharing their experiences with fraud attempts and explores four mental frames — or default ways of thinking about the world — that appeared to play a role in the way the interviewees perceived fraud attempts and whether they lost money to scams.
|BBB Impact Report
|Seeks to measure BBB’s performance in building and advancing a better, more trustworthy marketplace for all. BBB Institute and IABBB used feedback collected from our stakeholders—including partners, businesses, and consumers—to help us track our progress and our impact.
|BBB Scam Tracker Risk Report (2020)
|Provides groundbreaking insights built from BBB Scam Tracker data. The Risk Report was the first research report to introduce the Risk Index, a new three-dimensional measure of scam risk based on exposure, susceptibility and monetary loss.
|Online Purchase Scams Report (2020)
|Online purchase Scams have ranked among the riskiest scams for the past three years. Additional research was conducted to better understand how online purchase scams are being perpetrated, who is being targeted, the overall impact of these scams, and how we can help people avoid losing money to them.
|Employment Scams Report (2020)
|The 2019 BBB Scam Tracker Risk Report found that employment scams were the riskiest scams for both 2018 and 2019. Additional research was conducted to better understand how employments scams are being perpetrated, who is being targeted, the overall impact of these scams, and how we can help people avoid losing money to them.
|Exposed to Scams: What Separates Victims from Non-Victims? (2019)
|To better understand the fraud victimization process and craft better interventions to reduce fraud, BBB Institute collaborated with the FINRA Foundation, Stanford Center on Longevity and Federal Trade Commission to explore the cognitive, behavioral and attitudinal differences between victims and non-victims.
|Military Consumers & Marketplace Trust: An Analysis of Marketplace Challenges Facing the Military Community (2019)
|This examines the tens of thousands of business complaints and scams reported to the BBB in 2018 by military consumers to analyze service members, veterans, and military families' unique pain points when engaging with businesses.
|Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education (2016)
|In our seminal study, BBB Institute surveyed consumers in the United States and Canada to identify the stereotypes and misperceptions around scam victimization that are a barrier to effective outreach to at-risk populations.
|Scams and Your Small Business (2018)
|In this 2018 research project with the Council of Better Business Bureaus, we used survey data and Scam Tracker data to provide insights on scams targeting small businesses.
- Riskiest scams of 2022: Online Shopping Scams, Employment Scams, Cryptocurrency (Source: 2022 BBB Scam TrackerSM Risk Report)
- Riskiest scams of 2021: (for consumers) Online Purchase Scams, Cryptocurrency Scams, Employment Scams, (for businesses) Fake Invoice/Supplier Bill, Bank/Credit Card Company Imposter, Worthless Problem-solving Services. (Source: 2021 BBB Scam TrackerSM Risk Report)
- 2021 riskiest scams for ages 18-54, students, and veterans: Online Purchase Scams (Source: 2021 BBB Scam TrackerSM Risk Report)
- 2021 riskiest scams for military spouses: Online Purchase Scams, Employment Scams, Phishing (Source: 2021 BBB Scam TrackerSM Risk Report)
- 2021 riskiest scams for service members: Online Purchase Scams (Source: 2021 BBB Scam TrackerSM Risk Report)
- 2021 most impersonated organizations: Amazon, Social Security Administration, Publisher's Clearing House (Source: 2021 BBB Scam TrackerSM Risk Report)
- Top misperception: Contrary to widely held beliefs, younger consumers, rather than older adults, are most likely to have been scammed. Seniors, on the other hand, are more likely to lose more money. (Source: Cracking the Invulnerability Illusion: Stereotypes, Optimism Bias, and the Way Forward for Marketplace Scam Education)
- Top Riskiest Scam Targeted at Small Businesses: Bank/Credit Card Imposter Scams, followed by Directory Listing and Advertising Scams and Fake Invoice/Supplier Bill Scams. (Source: Scams and Your Small Business Report)
For additional information about specific scam types, check out the reports created by the BBB International Investigations Committee. These scam studies were conducted to give consumers and businesses a more in-depth understanding of how each specific scam works. Specifically, how scammers use social engineering and play on emotions to trick their victims.