For more than 100 years, the Better Business Bureau has been recognizing businesses that demonstrate integrity and performance. Our definition of a better business is evolving. Today, more businesses are integrating social impact into their business plans. By connecting purpose to their bottom lines, social impact organizations are reshaping economies and reinvigorating communities. 

BBB4Good Initiative

To address this new sector of the marketplace, BBB Institute partnered with local BBBs to launch the BBB4Good initiative to support and elevate social impact businesses. In partnership with our network of BBBs located in communities throughout North America, BBB4Good works to:     

1. Empower consumers to identify social impact businesses in their communities by creating an easy-to-use online directory,
2. Spotlight, recognize and support organizations that integrate social impact into their business plans, and
3. Expand the growth of this powerful new marketplace sector via new research and partnerships with like-minded organizations that are providing critical support to social impact businesses.

The Data



Mapping this Exciting New Sector

Through the BBB4Good Initiative, we are collecting data about social impact businesses in communities across North America to provide timely information for consumers. This information will bolster the data BBB already provides about businesses and charities via the website. Social impact businesses will have the opportunity to upload their organizations to our platform so consumers can locate them in their communities.

Spotlighting, Celebrating & Recognizing Social Impact Businesses

BBBs have recognized ethical businesses for many years with the International Torch Award for Ethics. This year, we launched the BBB Spark Award, which recognizes business owners 35 and under or business owners of any age operating for less than three years who demonstrate a higher level of character, a culture that is authentic about its mission, and a deep connection with their community.


Delivering Community-based Programs

BBB4Good programs are driven by local Better Business Bureaus across North America. BBBs understand their communities and develop meaningful relationships with local stakeholders. These connections enable us to create powerful programs that are making a critical difference locally and nationally.

For additional information about BBB4Good, please contact [email protected].