Fostering a Marketplace Where Consumers & Businesses Can Thrive
Who We Are
The BBB Institute for Marketplace Trust is the 501(c)(3) foundation of the Better Business Bureau (BBB). We work with our network of BBBs across North America to build marketplace trust through education programs that empower consumers and help businesses be better. Download our NEW brochure.
Empowered Consumers
We teach consumers how to take control of their purchasing decisions and avoid falling prey to scams.
Better Businesses
We help businesses be better at serving their customers and becoming integral stakeholders in their communities.
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Our Impact
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