BBB Institute for Marketplace Trust - Character Ethics Defined

Character Ethics Defined

We call them character ethics because they focus on character, not on compliance to a set of rules. Character ethics are self-evident truths that when acted on consistently, produce conscionable behaviors, such as: compassionate acts, honest answers and just decisions.

A growing body of research and literature confirms that the most effective organizational leaders demonstrate "Transformation at the Top." By this we mean that they strive, by example, to model high character consistently and humbly... although not perfectly. As a result, these leaders, over time, build pervasive cultures of trust and resulting greatness in their organizations. UncommonSense principles guide this change by defining and thus making simple the transfer of high character behaviors and expectations.

Sadly this framework is "uncommon" because defined, transferable character-building tools (and the resulting culture-shaping decisions and conversations they inspire) have been neglected by our K-16 educational and management development institutions. Fortunately, despite this neglect, character-based leadership makes "sense" because it affirms conscionable qualities such as honesty and integrity.

Managers and leaders of conscience will find these common sense tools of great value as they seek to create and inspire teams to be more productive, innovative, problem-solving and collaborative. Consistent, conscionable behavior is the only thing that creates interpersonal trust, sustainable relationships and truly ethical enterprises.

BBB's UncommonSense Framework is divided into four leadership descriptors:
• Principled & Genuine
• Values Others
• Seeks Results
• Displays Growth

This framework is most effective when studied with others and when used with the separate UncommonSense self-administered personal assessment.

  • Center for Character EthicsMore>>

  • UncommonSense

    UncommonSense Framework

    A framework of ethical characteristics, or defined "character ethics" – that support effective leadership and positive, flourishing relationships.
  • TRUST! Assessment

    TRUST! Assessment


    An excellent all-employee tool for organizations to gain a diagnosis and determine next steps for building a trust-advancing culture.

  • TRUST! Framework

    TRUST! Framework

    Trust in the marketplace is a direct result of how well high character individuals employ highly competent business practices to create a trustworthy business. Learn the six TRUST! principles.

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